The email theyactually open.
Subject lines that cut through promotional tabs. Sequences that turn browse-abandoners into repeat buyers. Campaign calendars that treat every send like a revenue event.
2.1% open rate.
340,000 dead subscribers.
A DTC apparel brand had spent three years building their list through paid acquisition. By the time they came to us, 91% of it hadn't opened an email in six months. Their ESP was flagging them as a spam risk. Deliverability was collapsing. Every send was making it worse.
We're not here to flood you. We just wanted to check: still interested in what we're building? One click tells us everything.
From spam folder to inbox. Re-engagement sequence rebuilt send reputation in 6 weeks.
First 90 days from the re-engaged segment alone. No new paid acquisition.
Painful cut. But the 89K that remained converted at 7× the rate of the full list.
The second client had the opposite problem. Not a dead list — a leaking funnel.
67% of carts abandoned.
0 recovery emails sent.
A home goods retailer with $4M in annual revenue had Klaviyo installed for 18 months. Zero automations live. Their ecommerce director had been "meaning to set up flows." Every day, 67% of carts walked out the door with nothing chasing them.
3-email sequence. Email 1 at 1hr, Email 2 at 24hr (social proof), Email 3 at 72hr (10% offer).
Projected annualized. First 30 days of flows live: $34K recovered.
From kickoff to flows live. Their in-house team had been planning for 18 months.
The third had a list everyone envied. And almost nothing to show for it.
400,000 subscribers.
2 sends per month.
A legacy retail brand with 23 years of customer data had built one of the most valuable email lists in their category. Their marketing VP knew it was an untapped goldmine. But they were sending two newsletters a month — no segmentation, no automations, no strategy. Revenue per send: $2.10.
Same list. Same ESP. Different strategy. 9× revenue growth in 12 months.
Per 1,000 emails sent. The benchmark for their category is $4.20. We more than quadrupled it.
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